Customer expectations have changed dramatically in recent years. We all expect deeper, more meaningful relationships with the brands from which we buy. We expect interaction, whether it’s online, on the phone, or face-to-face and a satisfying purchasing journey. Every business should be thinking about how to create those more meaningful relationships with their customers. The role of customer focused marketing is to build trust and engage customers to build brand loyalty and reduce customer turnover.

I listened to a recent online promo from a “Marketing Expert” claiming that SEO was a waste of time and that you shouldn’t bother trying to trick Google and the other search engines. That statement made me lose control of my mouth full of coffee and nearly caused a messy incident on my Mac keyboard.

Pinterest is a growing social media platform that has a lot to offer for businesses hoping to reach an even wider audience.