Developing Brands by Design; Practical Gudelines

Brand guidelinesPart 1: Who are we?

It’s a time of year that many companies are urgently preparing for next year’s new product or even new company “launch” or “re-launch.”  Although THE BRAND is a topic frequently mentioned in these meetings and conversations, much less frequently is there a  consensus of what the brand is, what it means, or if and how, (much less why) it’s significant.

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How to use Linked In

Top tips on how to use LinkedIn to generate leads

Facebook and Twitter may dominate the consumer space when it comes to social sharing, with Google + rapidly catching up,  and 58% of companies are now engaged in Facebook, Twitter, and sharing multimedia on platforms such as YouTube via corporate pages but LinkedIn has stood the test of time as the network of choice for individuals within a B2B environment.

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