I listened to a recent online promo from a “Marketing Expert” claiming that SEO was a waste of time and that you shouldn’t bother trying to trick Google and the other search engines. That statement made me lose control of my mouth full of coffee and nearly caused a messy incident on my Mac keyboard.
Email marketing remains one of the very best ways to put the internet to work for you. When crafted carefully, marketing emails deliver dramatic returns on the time and effort you invest in them.
It is nigh on impossible in this day and age to realise the full benefits of marketing without a technology platform to help you manage timely engagement and escalate prioritised leads to sales via integration with CRM.