Skip to main content

Useful content should be at the core of your marketing.

Consumers, buyer and prospects have shut off the traditional world of marketing. Most have access to and use a recording device that allows them to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).

Read the rest of this article from Content Marketing Institute.