There is no getting around the fact that every modern company needs to have a presence online. Audiences and potential buyers increasingly expect informative websites and social media profiles and will thoroughly investigate your business before endorsing it with their business.
Nowadays, being found online and standing out from the crowd are essential for success. Social media and search engine marketing have advanced to such a degree that this can be accomplished successfully through paid campaigns, but there are still approaches available that can generate a significant return on investment without the need for big budgets. Technology and top-notch content can create digital marketing campaigns that are completely free of charge.
Protean Inbound gives you a quick guide to 6 no cost marketing strategies that can really help your business grow.
Create Instructional or Informational Videos
Videos are a fantastic method to connect with potential clients, establish your credibility in the field, gain followers, and advertise your products or service.
And they also help your SEO. It’s been rumoured that Google prioritizes search results with video above results without video. While Google hasn’t explicitly confirmed this idea, many marketers agree that their SEO results suggest that it’s true.
Videos are more effective than other forms of content at grabbing viewers’ attention. They are also really adaptable; you can use them in email marketing campaigns, on your website, and on social media. They’re a terrific method to quickly summarise your services for customers, and they can be readily shared to reach a larger audience.
With the advancement of technology, virtually anyone can now start their own video marketing campaign. Small business owners and typical marketers now have greater access to video-making tools.
A cheap video doesn’t necessarily appear like a low-cost alternative; many low-cost videos are just as polished and professional-looking as their more expensive equivalents. But even something filmed on your Smart Phone is perfectly acceptable today.
Start a Blog
Starting a blog is one of the best content marketing strategies and it won’t cost you a penny. It’s a terrific way to increase interest in your company and draw in new clients. By producing educational and interesting blog posts, you can demonstrate to potential clients that you are an authority in your industry and gradually earn their trust. You can add value to your audience, figure out what they connect with and what they don’t.
In terms of getting found online, a blog helps SEO by allowing you to target more keywords than you normally would through your main pages, as well as reinforcing other ranking factors such as fresh content, more backlinks, and a higher number of indexed pages.
Start a Conversation
Audiences and customers prefer to work with or purchase from a company they can relate to and that directly ties to them; they adore a brand that isn’t too “corporate.” And there is no better way to accomplish this than by starting a conversation with your target customers.
Reach out to them on social media and via email and ask them how they are doing and what they are up to. You may develop deep connections with customers and gradually boost brand loyalty by communicating directly with them and demonstrating that you care about their well-being or their business.
The responses may lead to real conversations where potential customers reveal their pain points, and can deliver organic, genuine opportunities for assistance.
Encourage Brand Ambassadors
Brand ambassadors are customers or followers who are passionate about your brand and act as advocates for your products or services. Ask your satisfied customers to upload pictures using your products, comment on your offerings or review your products. You’ll be building stronger connections with existing consumers as well as attracting new ones!
Develop a Google Business Profile
Google is the world’s most-visited website and search engine. Creating a free Google Business Profile (formerly known as Google My Business) is an important way to attract new customers to your business through Google. It allows you to provide details and photos of your business, including your location, services, and products.
Creating this free profile is a great way to increase your visibility. Information from your Google Business Profile may appear in across Google services including Google Search, Google Maps, and Google Shopping.
When you create a business profile, you will be asked to provide some basic information about your business. This may include things such as the name of your business, address, phone number, opening hours and website URL. You will also be asked to choose the categories that best describe your business. Once you have provided this information, your business will be listed on Google Maps and customers will be able to find your listing when they search for keywords related to your business.
A Google Business Profile is only available to businesses that have contact with customers, not online-only businesses.
Utilising hashtags is yet another excellent way to reach customers without spending money. The hashtag is used to draw attention, organise, promote, and connect. Hashtags make it easier for people to find, follow, and contribute to a conversation. They can be used on almost all social networking platforms, including Facebook, Twitter, Instagram, TikTok, and LinkedIn.
As well as helping you to get found by your potential customers Hashtags also improve your clickthrough rates (CTR). According to research from Buddy Media, tweets with hashtags receive twice as much engagement as those that don’t.
Websites like AllHashtag show you the top hashtags being used in your industry right now on any given platform.
If you’d like some help with your digital marketing strategy then of course we are here to help. Give us a quick call and we’ll see what we can do to help.