A Sense of Belonging

WEBSITE DESIGN & DEVELOPMENT WITH THE CARER & PROSPECTIVE CARER REQUIREMENTS IN MIND

Banya is an independent foster care provider, offering a stable family life for children and young people all over the UK. With the number of people wanting to become foster carers reducing, Banya needed to adapt the way they worked, planned and recruited.

foster agency website development

THE BRIEF /

Banya approached Protean Inbound with a need for a new website to increase awareness for their organisation and recruit foster carers & adoptive parents. They needed to provide realistic information to prospective foster parents and wanted the site to act as an effective recruiting tool.

THE PROCESS /

We conducted detailed interviews with the Banya management team to identify key points of difference with the Banya proposition. We also undertook marketplace analysis and reviewed Banya’s future objectives.

Foster agency website design

THE RESULTS /

The website we developed positions Banya as one of the UK’s leading care providers and reflects their bright and bubbly visual identity. With a new abundance of information showcased on the site, and an integrated questionnaire which allows you to find out in a quick 5 minute survey whether or not you fulfil the criteria to become a carer, interested visitors are now far more likely to follow through with the next stage of the application process.

Most importantly a carer has to trust the organisation with whom they partner, and know that they will be there for them every step of the journey. The new site allows Banya to give carers an understanding of their values, principles and processes and a section is dedicated to sharing other carers experiences to help build that trust.