ENGAGING & CREATIVE CATALOGUE PLANNING & DESIGN
Marantz-Electronics, a leading manufacturer of AOI and SPI systems for the electronics production industry, needed a catalogue to display their highly technical product range aimed at electronics manufacturers worldwide.
THE BRIEF /
The brochure needed to maintain the corporate colour branding of Mek with clean shades of grey, black and white with blue accents. A key challenge was to visually simplify the technical details without losing important information.
THE SOLUTION /
We started out with lists of USPs and key benefits as well as in-depth technical specifications. We laid out the catalogue with a section-by-section approach, starting with imagery and the key marketing information in the front sections and corresponding technical specifications at the back of the catalogue.
THE RESULTS /
The finished catalogue is a true brand ambassador show-casing the products and a wealth of technical details, in a clear and well-organised way. It can be used by the salesforce during presentations as well as a stand-alone leave-behind. Strong branding helps it stand out from the competition, and clear navigation and design gives customer quick access to what they are looking for.
"Protean’s knowledge of how we operate makes doing business easy as they have a full understanding of what we are trying to achieve.
Henk BiemansCEO, Mek (Marantz Electronics)
I would happily recommend them to any business owners that are looking to improve their business opportunities."