What is Repurposing Content
Repurposing content refers to the process of taking existing content and adapting it so that it can be used for different purposes, in different formats across various channels. For example, you could take a blog post and turn it into an infographic, or take a podcast and transcribe it into a written blog post. Instead of creating brand new content from scratch, you can repurpose your existing content to reach a wider audience and maximise its value.
Why Should You Repurpose Content?
- Reach a broader audience: By repurposing content, you can present it in different formats such as blog posts, social media updates, videos, infographics, podcasts, and more. This allows you to reach audiences who prefer different types of content or who frequent different platforms. Repurposing helps extend the reach of the original content and exposes it to new audiences.
- Save time and resources: Creating high-quality content requires time, effort, and resources. Repurposing content allows you to make the most of your existing content investments. Instead of starting from scratch, you can repurpose and adapt your content to suit different platforms. This saves time and resources while maintaining consistency in messaging.
- Enhance SEO and search visibility: Repurposing content can positively impact search engine optimisation (SEO). By adapting existing content into different formats and distributing it across multiple channels, you increase the chances of attracting backlinks, social media shares, and engagement. This can boost organic search visibility and improve the overall SEO performance of the content.
- Reinforce key messages: Repurposing content provides an opportunity to reinforce key messages and core ideas. By presenting the same information through different formats or angles, you can ensure that your key messages resonate with your target audience effectively. Repetition can help reinforce brand positioning, value propositions, and other important aspects.
- Extend content lifespan: The lifespan of content can be extended through repurposing. By transforming evergreen content into different formats or repackaging it for different channels, you can keep your content relevant and engaging for a longer period. This allows you to leverage your existing content library and maintain a consistent flow of valuable information to your audience.
- Engage different styles: People have different information gathering preferences and consumption habits. Some prefer reading, while others prefer watching videos or listening to podcasts. By repurposing content, you can cater to different learning styles and engage a wider range of audiences. This helps create a more inclusive and accessible content experience.
Overall, repurposing content is an effective strategy to amplify your reach, make the most of your efforts and generate more value from your content assets.
Ten Great Ways To Repurpose Content
Take a look at our ten ways to repurpose content for new audiences. There’s bound to be something here that will work for you!
- Turn blog posts into videos: Convert your written blog posts into engaging videos. Use slideshows, animations, or record yourself discussing the main points. This appeals to visual learners and allows you to share content on platforms like YouTube or social media.
- Transform interviews into podcasts: Take recorded interviews, edit the audio, add intros and publish them as podcasts.
- Create infographics from data: Turn data-heavy content, like research or survey findings, into visually appealing infographics. Summarise key points, highlight important statistics, and present them visually. Infographics are highly shareable and attract attention on social media.
- Create an e-book: Gather related blog posts on a topic and create an e-book. Organise the posts into chapters, add insights or updates, and design a cover. Offer the e-book as a comprehensive resource or a lead magnet.
- Make social media snippets from long-form content: Extract quotes, stats, or visuals from longer articles or reports and repurpose them into bite-sized social media posts. Share them on platforms like Instagram, Twitter, or LinkedIn & drive traffic to your longer content.
- Repackage webinars into on-demand videos: Edit recorded webinars or presentations into on-demand video content.
- Create social media graphics from blog quotes: Take compelling quotes from your blog posts and transform them into eye-catching social media graphics. Share these graphics on platforms like Instagram, Facebook, or Pinterest to grab attention and drive engagement.
- Develop a webinar series from a comprehensive guide: If you have a comprehensive guide or tutorial, break it down into a series of webinars. Each webinar can cover a specific section or topic in more detail. Promote the webinar series to attract participants and offer valuable insights while establishing yourself as an expert in your field.
- Turn customer testimonials into case studies: Gather positive customer testimonials and repurpose them into detailed case studies. Expand on each testimonial by providing context, challenges faced, and solutions offered. Showcase the before-and-after results to demonstrate the value of your product or service. Case studies are powerful tools for building credibility and attracting new customers.
- Transform presentations into SlideShares: If you have presentations from conferences or events, repurpose them into SlideShare presentations. Share the slides on platforms like SlideShare.net or LinkedIn SlideShare to reach a wider audience. Ensure the slides are self-explanatory and visually appealing, allowing viewers to grasp the main points even without a live presentation.
Remember, the goal of repurposing content is to reach new audiences, present information in different formats, and extend the lifespan of your valuable content. Be creative, adapt to different channels, and make the most of your existing content assets.
Need Help Repurposing Existing Content?
If you find yourself lacking the time or manpower to stay on top of your content production, why not reach out to us Protean Inbound. With our expertise in content creation and repurposing, we can help you maximise the value of your existing content assets. Whether you need assistance in repackaging your content for different platforms, creating engaging visuals, or optimising your content for SEO, we’ve got you covered. Take the next step towards amplifying your content strategy by contacting us today for a chat about your needs and goals.