When it comes to marketing, many B2B businesses often find themselves at a crossroads, unsure of where to begin or how to enhance their market presence. This is where an integrated B2B marketing agency such as Protean Inbound steps in, offering a comprehensive suite of services and practical solutions that involve actively suggesting, researching, creating, and implementing ongoing tailored marketing strategies to address the unique needs of your business.
A common scenario unfolds when companies approach us without a detailed plan, unsure about where to begin. They recognise the importance of marketing or feel like they should be ‘doing something’ but are uncertain as to what that might be, what would be the most effective strategies for their challenges or about the best way to proceed. As an integrated marketing agency, we take the lead by learning about those business challenges. Our first task is to assess the need accurately- It might be a competitive overshadowing that demands heightened visibility, a sales teams grappling with a shortage of leads, or the launch of a new product or service with no clear idea about the approach and channels to use. We assess these challenges and propose relevant marketing solutions.
Functioning as your outsourced marketing department, we handle more than just the basics. Website management is a top priority, involving regular technical maintenance, updates, and strategic design and content enhancements. This proactive approach ensures the continuous efficiency of your website, freeing you from the constant need for hands-on direction. The integration of new products and services is seamlessly handled, simplifying the process for you and ensuring a smooth expansion of your portfolio.
Digital marketing is the linchpin of our strategy. Employing Search Engine Optimisation (SEO), we enhance your online visibility, ensuring that your business claims a prominent spot in relevant search results. Precision-targeted advertising campaigns, dynamic social media engagement, and the repurposing of content across a spectrum of channels form the backbone of our digital efforts.
When deemed relevant for your business objectives, we will recommend and implement targeted email marketing campaigns. From creating compelling content to optimising delivery times and monitoring performance metrics, our approach is designed to enhance the impact of your communication. Whether you are looking to nurture leads, announce new products, or engage your audience with valuable insights, our team is committed to tailoring email marketing solutions that align seamlessly with your goals and contribute to the overall success of your marketing strategy.
Moreover, we take the entire process off your hands – from writing and designing to building and mailing your e-marketing shots. You have the flexibility to choose your preferred email delivery software, or we can recommend and set up one tailored to your needs, ensuring an efficient newsletter distribution that keeps your audience informed and engaged.
Of course, no email campaign can be carried out without a list to send it to. We know how vital a good mailing list is for effective communication and we’re here to help you build and refine yours. Our team collaborates with you to expand and improve your contact database, making sure your messages get to the right audience at the right time. Whether it’s through website enquiries, social media, or other methods, we will help you boost the quality and relevance of your mailing list, making your marketing efforts more impactful.
Our commitment to comprehensive support includes thought leadership through blogs. We don’t just wait for our clients to provide direction; instead, we take the initiative to suggest topics, research thoroughly, and create and implement content that establishes your authority within their industry. These blogs, posted regularly and optimised for search engines, contribute not only to thought leadership but also to organic traffic generation.
As content accumulates, we often recommend consolidating it into a regular e-newsletter. This becomes a strategic tool for maintaining audience engagement, providing valuable insights, and updates. Our proactive content creation approach not only positions you as an industry leader but also alleviates the burden of constant input.
Our comprehensive approach extends well beyond digital marketing. Recognising the enduring value of traditional channels, we not only provide advice on but also execute print materials when needed. The essence of our strategy lies in encompassing all possible channels to effectively reach and engage your audience.
Communication is the bedrock of our success. Regular conference calls will keep us informed about the latest developments within your company. Armed with this information, we ensure a consistent flow of content across diverse channels, reinforcing your online presence and generating valuable leads.
Budget management is a crucial aspect of our services. We usually agree on a monthly expenditure with which you are comfortable and which aligns with your goals and financial constraints. By taking charge of the budget, we provide you with the assurance that your marketing endeavours are not only effective but also cost-efficient.
Recognising the need for efficiency and real-time engagement, if we identify it as beneficial for your business, we’ll suggest automated marketing. We guide you in choosing the right platform, set it up, and seamlessly run it. This additional layer of automation allows us to stay on top of everything, ensuring a streamlined and responsive marketing approach.
In essence, our integrated marketing approach simplifies the marketing journey for you. As part of an integrated marketing package we continuously and actively suggest, research, create, and implement marketing activities without constant direction, allowing you and your business to focus on core competencies while we drive marketing success.
If you find yourself juggling the challenges of marketing and promoting your business, and the idea of a dedicated agency partner resonates with you, we’re here to help. Let’s have a conversation. Give us a call today, and let’s explore how we can collaborate to drive your business forward.