The social media landscape can change rapidly so it’s important for businesses to stay up-to-date with the latest social media trends and to continuously experiment to see what works best for their audience.
Here are the social media trends that will be popular for businesses in 2023.
Video content continues to increase in popularity on social media and is a great way for businesses to engage with their audience. Video content tends to receive more engagement compared to other types of content and also enjoys a higher retention rate: viewers are more likely to watch a video until the end compared to reading a block of text. Videos are also more likely to be shared on social media, which can help to increase the reach of your content and expose your business to a larger audience. Video on a landing page can increase the conversion rate by up to 80%.
Live streaming allows businesses to connect with their audience in real-time and can be a powerful tool for building a loyal customer base.
Partnering with social media influencers can help businesses reach a larger and more targeted audience. Research has shown that influencer marketing can be more effective than traditional forms of advertising. It’s essential to choose influencers who are a good fit for your brand and to have clear goals in mind for the campaign. Influencer marketing can also be time-consuming and costly, so it’s important to be strategic about how it fits into your overall marketing efforts.
Encouraging customers to share their own content related to your business can help to build a sense of community and increase engagement. Seeing positive reviews and content from other customers can help to build trust and credibility with existing and potential customers. Using UGC can be a cost-effective way for businesses to create content, and at the same time can provide valuable insights on how customers are using a product or service & provide valuable insights for businesses and help inform future marketing efforts.
Social media platforms are increasingly adding features that make it easier for businesses to sell directly to consumers through the platform, such as shoppable posts and in-app checkout. This can make the buying process seamless and increase the likelihood of a purchase. One of the key benefits of social commerce is that it allows businesses to reach consumers where they are already spending a lot of their time, which can be a more cost-effective way to drive sales compared to traditional advertising methods.